With social media is taking over the lives of business owners and marketers alike, it's no wonder we're all forgetting that at the root of every business - big or small - are people. People are behind every account, screen name, and avatar. By meeting people face to face, you grow and build an audience that's not simply wide, vast, and large - but deeply connected. Of all the books on your shelves, if you've met the author in person, or heard them speak somewhere publicly, I'd bet money that their book is the first you'd recommend to someone over another that's similar that you may like as well. That is the power of connecting in person to grow your audience. Tune in to hear more practical tips and strategies for making this work in your business.