Build a Badass Business with Diane Sanfilippo

Join Diane Sanfilippo - a 2x New York Times bestselling author and serial entrepreneur - for business tips, advice, and motivation for emerging or existing business owners. You'll learn practical strategies from Diane as well as hear expert interviews with those who have had similar struggles and have found success.
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Build a Badass Business with Diane Sanfilippo




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Jan 15, 2016
  • Follow whatever it is that you're passionate about and live your truth in that
  • There are not people who are sitting by who have been successful who want to spend every minute of their life telling you the steps to take because the truth is, nobody ever told us either.
  • If you want to be an entrepreneur, you cannot expect handholding every step of the way.
  • If you as the entrepreneur do not have self confidence, you're building a house on nothing.
  • Learning the strategies of what to put in place is not what’s going to give you long term success.
  • There is no such thing as perfect.
  • We have to do the things that we are most interested in. you can’t have a business because you think it will earn money.
Dec 23, 2015
  • Introducing our guest, the Merrymaker Sisters [1:18]
  • Making the decision to work solely on the business [7:12]
  • Streams of income as a blogger [13:02]
  • Selling a product before making it [17:20]
  • Future plans for the Merrymaker Sisters [23:46]
Dec 18, 2015
  • Garnish is important: It’s what takes a photo from being “ok” to looking that much more exciting, or a bit more thoughtful.
  • Choose a plate or a vessel that isn’t too big: Make sure that whatever you have is really full, because that’s what makes it look interesting and exciting.
  • Use natural light: If you’re wondering how to get the absolute best photos of your food, do not shoot them in the dark.
Dec 7, 2015
  • Ask for permission before you ask for forgiveness.
  • When in doubt, don’t.
  • If you saw it, and you tweaked it and put it on your site, it’s not yours.
  • Look outside of your direct community for inspiration, not inside of it.
  • It’s fair to be inspired; you can’t help be see something and like it and be inspired. Make sure you are not stealing; that you’re being inspired.
  • Don’t go pissing people off in your community; whatever your community is.
Dec 3, 2015
  • The more you complain about something, the more you put your time and energy and focus into it, the more that thing, if it’s positive or negative, will grow.
  • There’s no reason why anyone should not have $25 to buy something that they think they really need or could really help them.
  • Instead of coming to social media to talk about the fact that you can’t afford whatever it is; get to work! Get to work on your business. Why are you talking about it? Stop talking! Do something!
  • If you can’t afford $25 to spend on a book, and you have time to complain about it on social media, you're wasting your time.
Nov 11, 2015
  • One of the keys to productivity is getting to know yourself.
  • Getting to know yourself will make your life so much easier, and you’ll be able to accomplish the things you’re trying to accomplish in your business.
Nov 9, 2015
  • You learn so much more exponentially when you're taking a quick and dirty approach to something, because it forces you to figure things out.
  • The value of the product that you’re selling really needs to speak almost for itself.
Nov 4, 2015
  • Respect the process and the journey.
  • Respect the individual and their experience.
  • Making a critical judgment and constantly finding ways to pick thinks apart shows very little respect for the person, both the process and the journey, but also the experience that a person has.
Nov 2, 2015


1. If you’re inspired by something when you saw it, don’t look at it when you create whatever it is that you’re going to create.

2. I would take your own lens, filter, experience; your own angle on things, and use that to filter what it is that you’re teaching.

Oct 28, 2015

1. You’re not that special. if you’re going through a struggle, someone else has too.
2. If one person reads what you wrote, and their life is better for it, isn’t that enough?
3. If you’re in it because it’s a business, then your 'why' is kind of off.

Oct 26, 2015

1. Introducing Dan Antonelli [2:40]
2. Hiring his first employee [10:34]
3. The spirit of a good entrepreneur [22.24]
4. How Diane started working for Dan [32:14]
5. What Dan learned from Diane [44:37]

Oct 21, 2015

1. If you take your edge, your experience, or your perspective and put that spin on the topic, then you’re going to create something that’s unique.
2. Focus on what you want to create and put out into the world with a positive vibe, not a negative one.

Oct 19, 2015

1.To feel fulfilled as a solo-preneur, get something done each day that contributes to a bigger project or a bigger goal.
2. If, "write an eBook" is on your to-do list, you’re never going to get it done. Books don't get written that way. Break work up into actionable chunks, then check them off day by day.
3. Part of being an entrepreneur and working for myself is not setting an alarm.

Oct 14, 2015


1. As an entrepreneur, you have to listen to - and work on honing - your instincts.
2. Instead of trying to carve out a niche or doing something that’s super broad; start to work with people one on one in small groups.
3. How can I help people on a small scale to reach them on a deeper level?

Oct 13, 2015


1. How long did it take to become “real” [2:50]
2. Shifting from blogging to a business [9:13]
3. Passive income with eBooks [12:39]
4. Advice for those who don’t know where to get started [19.34]
5. What to use for free content and what to sell [25:52]
6. Using social media in your business [30:35]
7. Sylvie’s video eCourse details [35:01]

Oct 7, 2015

1. It might take more time, but you will build a better business when you build a lot more trust in the people who are following the advice and information that you have.
2. Starting small in this way; what it does is it builds the know, like, and trust factor.
3. It might take more time, but you will build a better business when you build a lot more trust in the people who are following the advice that you have and information that you have.

Oct 5, 2015

1. Introducing our guest, Michelle Pfennighaus [1:17]
2. Michelle’s health struggles [3:50]
3. How Michelle’s business looked in the beginning [6:10]
4. When it felt like a “real” business [15.43]
5. How to find your direction [21:22]
6. What social media numbers reflect about success [29:05]
7. Words of wisdom for working moms (and dads) [40:42]

Sep 30, 2015


1. To have a mindset that something is too small for you limits you from connecting with people who need what you have to offer the most.
2. Don’t be too proud to get connected with your local community.
3. It’s important to connect with people who are at the same stage of their business as you are, so that you can mutually help each other.

Sep 28, 2015


1. You have to keep pushing forward because nobody is in charge of that ship except you.
2. If you’re trying to grow your audience, then this is the time to really keep hustling.
3. As entrepreneurs, as driven people, there will never be an end to how far you want to push yourself.
4. Flow doesn’t mean that you’re not working; flow just means that you’re not hustling.
Sep 23, 2015

1. Swallow your pride and not be in a position where you’re too good for a job.
2. That’s the kind of mindset that we really need to all get out of; worrying what other people think when we’re on a mission.
3. If you’re on that mission and you're trying to get your business going and you're hustling, you just cannot worry what anybody thinks about it

Sep 21, 2015

1. Every time you take this approach and have a new skill that you learned or take the time to learn a new skill, you feel more and more confident that you won’t fail when you try to learn something else that’s new.
2. Have faith in yourself that even if you screw it up the first time, you will figure it out, find the solution, fix it, and move on.
3. Building this foundation of skills will really take you to that next level; that you have that power and that control to get something done right now.

Sep 16, 2015


1. when you respond to questions on social media, you create a small moment of enchantment. 
2. what we’re doing with social media is actually replacing a live interaction. 
3. If you’re going to use social media to try and build this loyal fan base ... you can’t simply drop content and never look back. 
Sep 14, 2015

1. People want to pay for what you have to offer
2. You can’t do this work if you can’t earn money
3. Earning money gives you the ability to do the work
4. Earning money from what you’re doing gives you freedom

Sep 9, 2015

1. It never makes your “thing” shine or look better to disparage the competition.
2. How to handle comparison
3. It’s your job to communicate your message so strongly that what you have to offer is the obvious choice
4. Passive agressive comparison

Sep 7, 2015


1. How to repurpose your content to use across multiple platforms
2. How to record video on iMovie, strip out the audio and use it on a podcast
3. Boil down bullet points and create a shareable to be used on Instagram or a long form post on Facebook
4. Save and reuse content on Periscope (camera roll or
Listener Questions: 
5. How to re-watch Periscope videos
6. Does the ScreenFlow also work to record the podcast on Mac?
7. What podcasting software do you use, or like for editing?

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