1. What's burning? 2. If you don't have a list of ideas, where do I even start? What are the top 10 questions you get? What problems are you solving for your customers? 3. Focus on giving more than asking. When 40 hours a week in your new business isn't cutting it. Hat tip to #askgaryvee Gary Vaynerchuck "Jab, Jab, Jab, Right Hook." 4. Doubt means don't.